Analyzing Advertisements
The first advertisement that I will look at is the very first iPhone ad, by Apple, "Hello". (URL: https://www.youtube.com/watch?v=6Bvfs4ai5XU) I chose this Ad because of interaction with iPhones, nearly on a daily basis. I was interested in the origins of the iPhone and wanted to see how such a revolutionary piece of technology was advertised. The first thing I noticed about this commercial was the actors. There is a fast-paced display of characters in movies and cartoons, all answering a landline phone, or an old antenna mobile phone. The characters are very diverse, in race and gender. Most of the characters speak English, however, some speak in foreign languages. The music in the background is uplifting acoustic guitar, piano, and drums; this gives the series of fast-paced video clips a fitting background so that the clips are not the only things that are happening. This advertisement literally repeats the word hello into a ph...