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Showing posts from October, 2018

Gender in Advertising

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For this post, I analyzed two advertisement images for GAP children's clothing. To analyze each ad, I answered seven guiding steps, (A - Answer): 1. What are your initial impressions of the advertisement?    A) Happy kids, light color scheme, basic background, white blond kids, minimal text, yellow and pink as main colors. 2. List the keywords that are used in the ad.    A) His, Hers, Trousers, Future, Genius, Logo, Talk. 3. What are the connotations and implied meaning of each keyword used?    A) His is masculine, and Hers is feminine. Trousers imply that it this ad might take place in the United Kingdom. Genius implies cleverness. Logo implies a brand of some kind, (in this case GAP). Talk is used in the manner of gossip or a popular trend. 4. Next to each keyword, put a + for a positive charge or positive connotation, a - next to each negatively charged word, and nothing for a neutral word. Count up the charges.    A) His ( ), Hers ( ), Trousers( ), Future (+), G

Happiness

Part I: What makes me happy? There are many things that make me happy: spending time with my family and friends, going on walks, being outdoors, playing guitar (by myself as well as with others), playing video games with my friends, and playing Lacrosse. When am I the happiest? I think that I am happiest when I am with my friends and family. I am a relatively extraverted person so I enjoy having the company of other people, especially those who I care about. Engaging in group activities, and just enjoying time with my friends is one of the times in which I am happiest. I have a group of friends of which I find a very strong sense of community, so I know that I am in a safe environment when I am around them. Do I think the National Happiness Index is a good idea? I do think it is a good idea. Happiness is an important part of everyday life and I think that it would be helpful to the government of people to understand the general mood of their citizens. There are subjects whe