Posts

Gender in Advertising

Image
For this post, I analyzed two advertisement images for GAP children's clothing. To analyze each ad, I answered seven guiding steps, (A - Answer): 1. What are your initial impressions of the advertisement?    A) Happy kids, light color scheme, basic background, white blond kids, minimal text, yellow and pink as main colors. 2. List the keywords that are used in the ad.    A) His, Hers, Trousers, Future, Genius, Logo, Talk. 3. What are the connotations and implied meaning of each keyword used?    A) His is masculine, and Hers is feminine. Trousers imply that it this ad might take place in the United Kingdom. Genius implies cleverness. Logo implies a brand of some kind, (in this case GAP). Talk is used in the manner of gossip or a popular trend. 4. Next to each keyword, put a + for a positive charge or positive connotation, a - next to each negatively charged word, and nothing for a neutral word. Count up the charges.    A) His ( ), H...

Happiness

Part I: What makes me happy? There are many things that make me happy: spending time with my family and friends, going on walks, being outdoors, playing guitar (by myself as well as with others), playing video games with my friends, and playing Lacrosse. When am I the happiest? I think that I am happiest when I am with my friends and family. I am a relatively extraverted person so I enjoy having the company of other people, especially those who I care about. Engaging in group activities, and just enjoying time with my friends is one of the times in which I am happiest. I have a group of friends of which I find a very strong sense of community, so I know that I am in a safe environment when I am around them. Do I think the National Happiness Index is a good idea? I do think it is a good idea. Happiness is an important part of everyday life and I think that it would be helpful to the government of people to understand the general mood of their citizens. There are subjects...

Analyzing Advertisements

The first advertisement that I will look at is the very first iPhone ad, by Apple, "Hello". (URL: https://www.youtube.com/watch?v=6Bvfs4ai5XU) I chose this Ad because of interaction with iPhones, nearly on a daily basis. I was interested in the origins of the iPhone and wanted to see how such a revolutionary piece of technology was advertised. The first thing I noticed about this commercial was the actors. There is a fast-paced display of characters in movies and cartoons, all answering a landline phone, or an old antenna mobile phone. The characters are very diverse, in race and gender. Most of the characters speak English, however, some speak in foreign languages. The music in the background is uplifting acoustic guitar, piano, and drums; this gives the series of fast-paced video clips a fitting background so that the clips are not the only things that are happening. This advertisement literally repeats the word hello into a ph...

Media in Our Lives

Part I: Today I woke up and spent about an hour on the phone with a close friend of mine. It was nice to catch up and see how they were doing, as well as to just talk to about whatever came into our minds. After that, to procrastinate, even more, I spent about 45 minutes on Instagram. I finally got up and made myself breakfast while listening to a new artist that I discovered on Instagram. I found his music on Spotify and played it while I made and ate my food, all for about two hours. At 12:00 I had an online tutoring session that went on for about an hour. I then went to the store and called my friend because I found a few items that I thought he might be interested in. I use technology fairly often in my day to day life. Activities such as checking Instagram are almost second nature to me when I am bored. I do not rely on Instagram for support, I simply use it to find funny videos to laugh at or interesting reviews of guitars. I use technology nearly every day due ...